ADIDAS

The adidas Brand Design Studio leads the brand comms for launches around innovation and sustainability. I’ve been lucky enough to help them out on a few projects out of their Amsterdam studio.

ALLBIRDS x ADIDAS
In an unlikely collaboration, the two competitor shoemakers shared resources and know-how to create the world’s lowest carbon running shoe. Our campaign announced the result: the Futurecraft.Footprint. A pair of trainers with a carbon footprint lower than a Big Mac.

Campaign film:

Collaborative live launch moment online:

A five part web series. A deep dive into how the two competitors came together to take on a higher cause:

PARLEY x ADIDAS
We set the tone for all comms for Adidas’ apparel created from ocean plastic. To raise awareness of the size of the issue we also interviewed world 400 metre champion Wayde van Niekerk and Swedish Olympic swimmer Michelle Coleman.

ALPHAEDGE 4D
We introduced the brand tone for adidas’ first 3D-printed lattice sole with this film.