VANMOOF

I spent 6 months with a lovely bunch of people as the CD for copy at Dutch electric urban bike firm VanMoof (aka the ‘Apple of ebikes’). I worked closely with the marketing team and founders digging into almost every aspect of the brand whose advertising is done entirely in-house. Highlights include launching a new range of bikes, overseeing a campaign on bike security, exploring new brand platforms and mentoring the in-house writers.

HARD TIMES FOR SUPER THIEVES
Bringing some stopmotion charm to the technical story of VanMoof’s unstealable bike.

ALL-NEW A5 & S5 LAUNCH

VanMoof’s latest bikes deserved their biggest ever launch. With a crack team and help from production partners Builders Club, Circus Family and Studio Universe we delivered teaser posts, online launch event, social product posts, and an OOH campaign. Pre-sales broke records and exceeded targets.

The Launch Moment:

Full Launch with Deep Dive Mini-Documentary:

And OOH that doubled as social content: