Mattress Firm campaign launching Junk Sleep platform starring Liev Schreiber
America loses more than $411 billion every year due to people sleeping badly. Mattress Firm wanted to put that right. We coined the term “Junk Sleep” - that sleep that leaves you wanting to crawl back under the covers as soon as the alarm clock rings. And what’s the solution? Well, I’ll let Liev Schreiber explain…